Hard Rock Bet

Sr. Manager of Content and Social Media
(Oct. 2021 - Present)

As Senior Manager of Content and Social Media at Hard Rock Bet, I built and executed the brand’s social strategy and led a team that drove 200M+ organic impressions in 2024 and grew the audience to 270K total followers. I launched targeted, sector-specific campaigns that expanded reach and contributed to betting handle growth while strengthening engagement and brand awareness. In 2025, we achieved the highest percentage of audience growth on X among competitors.

CBS Sports

Producer → Social Media Producer
(Sept. 2017 - Oct. 2021)

I helped launch CBS Sports HQ as a Producer (2017–2020), managing a team of APs/PAs and producing hour-long studio programming—including Fantasy Football Today—from research through delivery. In 2020 I shifted to Social Media Producer, running CBS Sports HQ’s Twitter, Instagram, and YouTube. I drove 100%+ Twitter follower growth in 12 months and added 65K+ YouTube subscribers in 2021, establishing the social foundation for the network’s digital brand

MLB Network

Associate Producer
(March 2010 - Sept. 2017)

Launched Intentional Talk and MLB Central as the lead AP, helping shape the shows’ format and voice. Produced, wrote, and edited teases, countdown shows, and highlights for daily studio programming—work that contributed to six Emmys for Outstanding Daily Studio Show.

ESPN

Production Assistant
(Sept. 2007 - Nov. 2008)

Produced, wrote, and edited highlights across ESPN studio shows, delivering accurate, creative packages on tight deadlines. Supported live programming with real-time updates in a high-pressure, time-sensitive control room environment.